SINGAPORE - Media OutReach - 3
December 2021 - As Singapore's leading classifieds platform, Carousell today
announced two initiatives to support individuals and communities in need,
encouraging all to share in the spirit of giving during this festive season: #Blessings
campaign and Free Ads for Charities.
As part of these initiatives, Carousell has partnered with the
National Volunteer & Philanthropy Centre (NVPC) to support SG Cares Giving
Week with its annual #Blessings campaign. This year's #Blessings campaign will
expand its reach to bring greater awareness to the public to support local
communities in need. From now to December 31, interested donors can log on to
Carousell and browse listings from over 20 charities and non-profit
organisations, and give back to those who need it the most by donating
essential items such as home appliances, Covid-19 test kits, clothes and food,
or even make direct donations to their favourite causes via Carousell
Protection. Users can also list their usable items on Carousell under its Free
Items category to help other individuals in need.
"The #Blessings campaign is the missing link for charity drives
in Singapore to reach out to Singaporeans with ready intent to give away items.
#Blessings originally started as a user-led initiative, and has grown into one
adopted by our wider Carousell community over the years. With every 1 in 3
Singaporeans using Carousell monthly, we are the perfect platform to connect
charities with users who are looking to declutter their surplus purchases by
giving back to those who need them the most. We are excited to partner with
NVPC for SG Cares Giving Week and we encourage every donor to give generously
and make a positive difference this festive season." said Ng Chee Soon,
Managing Director, Carousell Singapore.
"We are pleased to
partner Carousell once again in this meaningful campaign. Carousell offers a
unique way for non-profit organisations like the Singapore Red Cross to garner
both monetary and in-kind donations via a single platform. The publicity
support given is also invaluable to our outreach efforts. We are hopeful that
this partnership with Carousell would help us to enhance our online presence
and reach a younger, more technologically-savvy audience; and in turn boost our
fundraising efforts. We look forward to nurturing an enduring partnership with
Carousell," said Mr Benjamin William, Secretary General and CEO, Singapore
This campaign is an expansion of Carousell's #SayYesToBlessings initiative, launched in
August 2021 to help empower non-profit organisations in digitalising and
amplifying their causes online. Participating charities received a
complimentary CarouBiz Charities Package worth over $1,500 that includes a
suite of premium promotional tools designed to help. Through this initiative, donors
will also be able to make direct donations to these organisations, with 100% of
the donation going directly to them.
Since the pandemic started, charities have been unable to organise
traditional fundraising events and engage with potential donors. To help
counter this challenge, Carousell is bringing back its Free Ads for Charities initiative, and will
offer up to a quarter of million dollars in an advertising support programme to
support charities impacted by Covid-19.
This $250,000 fund will focus on supporting any charities and
non-profit organisations in Singapore and their efforts to replenish supply of
essential items, donations for upkeep cost, call for volunteers and other
initiatives caring for vulnerable communities.
"We are very proud to bring back our Free Ads for Charities
initiative and expand upon our commitment to uplift local communities in need.
Charity donations have been impacted as fundraising events have had to be
cancelled due to restrictions related to the Covid-19 pandemic. With 1 in 3
Singaporeans on our platform every month, we can help amplify their causes and
give these charities more visibility on the road to recovery," said JJ
Eastwood, Managing Director, Carousell Media Group.
These two campaigns are the latest in Carousell's initiatives to
support and empower communities during the COVID-19 situation, other
initiatives include #MADEinSG
to support the local art scene amid the circuit breaker period. Carousell was
also recognised as a Champion of Good in 2020 by NVPC's Company of Good.
Interested non-profit organisations can also reach out to Carousell here for more information.