SINGAPORE - Media OutReach - 10 November 2021 - With many of us forced to cancel the festive
get-togethers with our loved ones living abroad this holiday season, local
company The Golden Duck has joined forces
with other iconic brands in Singapore - Killiney Coffee, Prima Taste, Ya Kun
International and kāi; to send 'The Gift of a Golden Christmas'
packages across the globe. With compliments from the brand, the campaign will
give 100 lucky individuals the opportunity to send these familiar treats to
their loved ones they can't be with this Christmas.
In a bid to rekindle the nostalgia of local
flavours through the distinct decadence of familiar tastes, the Golden Duck
aims to bring the warmth of home closer to those who will not be home this
Christmas. Commenting on the inspiration behind the campaign, Chris Hwang, Co-founder
& Chief Strategy Officer of The Golden Duck said "I've always
believed in bringing people together for a bigger cause than ourselves. This is
definitely a great opportunity to collaborate with not just iconic Singaporean
brands, but also bring together our customers and their friends and family who live abroad who cannot be
with us this Christmas."
The Gift of a Golden Christmas Snack Box
As any foodie would agree, the fastest way to
forge a connection is through munching and crunching on some yummy treats. From
binge watching our favourite shows to gathering over good food and drinks, this limited-edition
Golden Christmas Snack Box features a medley of Singaporean brands, including:
- The Golden Duck Co's Salted Egg Yolk
Potato Ridges: Made with salted-egg yolks cured
to the hue of a golden sunset, each crunch is a satisfying explosion of
flavours – the graininess of real salted eggs, a hint of curry leaves, and a
dab of spice.
- The Golden Duck Co's Singapore
Chilli Crab Seaweed Tempura: Coated with house-made tempura batter, deep-fried, and
then topped with real crab meat, this addictive pack is your favourite
Singapore chilli crab in snack form.
- The Golden
Duck Co's Singapore Salted Egg Crab Seaweed Tempura: With the
sweetness of real crab, the bold umami of salted eggs, the fragrant spice of
chili and curry leaves, all brought together on tempura-coated squares of
seaweed – we present our Salted Egg Crab Seaweed Tempura.
- Prima Taste Laksa Hot Pot Soup Base: From the kitchen of Singapore's favourite Laksa expert, Prima Taste's Laksa Hot Pot Soup Base is created from a blend of real ingredients with no MSG added. Perfect for fuss free celebrations at home, enjoy the aromatic and flavourful coconut-flavoured soup with every mouthful!
- Killiney 3-in-1 Premium White Coffee: Meticulously brewed to perfection
and carefully blended with quality creamer to capture all the robust aroma,
savour the taste of home anytime, anywhere with this 3-in-1 premium white
- Ya Kun Kaya Toast Kaya Jar: A
jar of the iconic Hainanese Kaya, made from a base of coconut milk, flavoured
with pandan leaves and honey, for moments of deliciousness.
As a memento of local delights, each package
will also include kāi stickers by
local influencer Christabel Chua (@bellywellyjelly).
Echoing this sentiment
of creating new memories while anchored to old bonds, Woon Tien Yuan, Director of
Killiney Group said, "Christmas
has always been a fun season for people of all ages to look forward to and it
provides a good opportunity for family and friends to come together to
celebrate. With this collaboration, I believe it becomes even more meaningful
during pandemics like this because it serves as a timely reminder that we
should all cherish such festive seasons even more so than before and to make an
effort to spend more time with our family."
competition, I believe that local brands should look towards collaboration and
stand strong on one united front, especially during this pandemic. The idea is
to help one another reach out to a wider audience so that we can create a
win-win scenario for all. We are thankful to The Golden Duck for spearheading
this project and for this wonderful opportunity to work together," he added.
The next best thing after visiting
home and being with loved ones, is reacquainting oneself with the taste of
Eric Sim, General Manager of Prima Taste
commented, "We are pleased to be part of this collaboration
with another homegrown company like The Golden Duck. During this pandemic, we
long for that human connection and interaction more so than ever, yet many
families and friends are still unable to unite. This gets especially more
challenging during the end-year festive season. For close to 25 years, Prima
Taste has preserved the heritage of Singapore food and shared its authentic
taste with fans around the world, including many Singaporeans who miss the
taste of home. We hope this "kampung spirit" collaboration will bring smiles,
cheers and comfort to those who receive them."
From now till 29th November 2021,
customers and fans alike are encouraged to enter the 3-week long giveaway by
sharing a heartfelt message to their loved ones living abroad. The top 100 most
endearing messages will be selected to send a complimentary package of a golden
Christmas to the ones they miss so dearly.
The countries eligible to receive
these packages include Australia, Belgium, Canada, France, Germany, Hong Kong
SAR, Japan, Malaysia, Netherlands, New Zealand, Netherlands, Singapore, South
Korea, Spain, Switzerland, United Arab Emirates, United Kingdom and United
Participants can submit their
letters online at http://thegoldenduck.co/christmas. Submission closes on 29th
November 2021, 2359. Winners will be notified by 3rd
December 2021 and deliveries
will be made between the 13th & 22nd December 2021
just in time for a Golden Christmas. Terms & Conditions apply.
For more information, visit www.thegoldenduck.co.
HOW TO PARTICIPATE IN THE GIFT OF A
GOLDEN CHRISTMAS CAMPAIGN? * [8 – 29 November 2021]
STEP 1: Visit http://thegoldenduck.co/christmas
2: Share a heartfelt message to your
loved ones living abroad
3: Register your details for a chance
to surprise your loved ones with a gift of a golden Christmas