Midea Enlists Fans to Select the Ultimate AFF All Star Team
The Home Appliances giant has introduced an online campaign for fans to assemble their all-star team in ASEAN football history and win prizes
SINGAPORE - Media OutReach - 9 November
2021 -Midea, one of the world's leading home appliances
producers and main sponsors of the upcoming ASEAN Football Federation (AFF)
Championship – also known as the AFF Suzuki Cup 2020 – launched an interactive online
campaign to engage football fans around the world ahead of their 11.11 shopping
The campaign, known as #HomeOfTheBest11, put the power in
fans' hands as they determine the best 11 players in ASEAN football history. Participants
can select the best player for each position they think most people would vote
for on the official AFF Suzuki Cup website. The final #Best11 All Star team will
be unveiled on November 11 at 11:11 am Singapore time. Consumers across ASEAN
countries will also have the chance to preview the exciting 11.11 deals on local
Midea e-commerce outlets and plan their buys. Fans with the most correct picks
will stand the chance to win prizes provided by Midea and AFF, with a total of
88 winners across Southeast Asia. The prizes range from exclusive signed
AFF merchandise to Midea home appliances.
"We are thrilled to be at the center of all the enthusiasm
around the AFF Suzuki Cup and honored to be able to bring fans around the
region together despite the distance. We used 11 Midea star appliances to
represent each position within the #Best11 All Star team, and to highlight
their individual strengths and characteristics. We look forward to finding out
who fans think are the best AFF players of all time," said Jackie Huang,
General Manager of Midea International Business Asia & Pacific Region.
To rally fans' support and participation in the campaign,
three legendary AFF players – including forward Safee Sali from Malayasia,
midfielder Charyl Chappuis from Thailand, and former Indonesian team captain Ponaryo
Astaman – released videos on both Midea's and AFF's Facebook pages and urged
people to make their best 11 picks before 11.11.
Charyl Chappuis, professional football player for the Thailand
national team, shared, "I am excited about this one-of-a-kind opportunity for fans
around the world to band together and share their common passion for ASEAN
The #HomeOfTheBest11 campaign began on November 1 at 11:11
am and ends on November 11 at 11:11 am Singapore time. Fans are invited to check
out the promotional videos on Midea's Facebook page at www.facebook.com/MideaGlobal/,
and take part in the voting by visiting the AFF Suzuki Cup website at www.affsuzukicup.com/2020/fan-zone/midea-home-of-the-best-11.
The official list of top 11 AFF players will be published on November 11 at
11:11 am and all winners will be notified via email on the same day. As of now,
the campaign has reached over 2 million football fans and received hundreds of
About AFF Suzuki Cup
The AFF Suzuki Cup is a biennial football competition
organised by the ASEAN Football Federation (AFF), accredited by FIFA, and
contested by the national 'A' teams of Southeast Asia.
In 2020, the 13th edition of the AFF Suzuki Cup will
continue the format where 10 qualified teams will be split into two groups of
five and play a round robin system, with each team playing four fixtures. The
format of the knockout round remains unchanged, with semi-finals and the final
played on two-leg format.
The ASEAN Football Federation comprises 12 Member
Associations. The main objectives of the ASEAN Football Federation are to
develop football in ASEAN through its activities, courses and competitions, to
continue to nurture the AFF Suzuki Cup as the premier Football Tournament in
Asia and to foster closer relationships between Member Associations in ASEAN
and the Regional Federations across Asia.
Midea is one of over 10 brands within the home appliance
business of Midea Group – a leading global high-technology company ranked #288
at 2021's Global Fortune 500. Midea Group's business goes beyond home
appliances and comprises business pillars like Smart Home, Electro-Mechanical,
HVAC & Building Technologies, Robotics & Automation, as well as Digital
Innovation. All businesses of Midea Group are striving for one credo:
Midea Home Appliances brand offers one of the world's most
comprehensive product ranges in the home appliance industry, specializing in
air-treatment (commercial and residential air conditioning solutions),
refrigeration, laundry, large kitchen and cooking appliances, small kitchen
appliances, water appliances, floor care and lighting.
Midea believes in providing surprisingly-friendly solutions
by adopting a consumer-centric and problem-solving approach. Going above and
beyond for the future, constantly exploring and inventing to meet the
ever-changing demand of our consumers.
Midea is, among many others, the world's #1 Air Treatment
Brand , the world's #1 Small Cooking Appliances Brand ,
the world's #1 Air Coolers Brand , the world's #1 Cooling
Fans Brand , and the world's #1 Rice Cookers Brand .
Midea's globally 34 production centers and over 150,000
employees in more than 200 countries and regions generated an annual revenue of
more than USD 41.4 billion in 2020. Midea's 28 worldwide innovation centers and
the strong commitment to R&D have resulted in more than 62,000 authorized