Sa Sa Obtains Sole Distributorship of Renowned Korean Health and Beauty Brand "BB Lab"
Seizing Business Opportunities amid Pandemic to
Strengthen Health & Fitness Product Portfolio
HONG KONG SAR - Media OutReach - 23 August 2021-
Sa Sa International Holdings Limited("Sa Sa" or the "Group", stock code: 0178) is actively expanding its
health & fitness product portfolio, and has obtained the sole distributorship
of the renowned Korean health and beauty brand "BB Lab" for the
markets of Hong Kong and Macau SARs. BB Lab's collagen powder products are sold across Sa Sa's retail
stores in Hong Kong and Macau SARs and its shopping website
(Sasa.com), as well as various online sales channels. It is Sa Sa's strategy to introduce more health & fitness brands to enrich its
product portfolio and seize ever-growing opportunities in the health sector.
A pop-up store dedicated to selling BB Lab products is
set up at Sa Sa Supreme, the lifestyle concept store of Sa Sa located in
Causeway Bay, in the hope of attracting younger local consumers and bolstering
With the aim of helping consumers radiate beauty
from the inside out, the Group is determined
to develop its health & fitness product segment and has actively introduced
a number of popular products starting from the beginning of this year including
Zone ABC Juice with slimming effect, the Lemona Alive Lactobacillus, the slimming
jelly from SNP, and the newly introduced collagen powder products from BB Lab. This
will offer consumers in the Hong Kong and Macau SARs more options in the health
& fitness product category. Currently, the Group is selling around 300
stock keeping units (SKUs) of health & fitness products from approximately
100 brands in the Hong Kong and Macau SARs.
Consumers are more health-conscious than ever due to the COVID-19
pandemic. Benefitting from the growing consumer demand, the sales of Sa Sa's health
& fitness products in the Hong Kong and Macau SARs during the quarter of April
to June this year increased by more than 110% year-on-year, and over 40%
quarter-on-quarter. The Group is optimistic towards the market potential of the
health & fitness segment. Through expanding this business segment, the
Group believes that it will be able to attract more consumers, thereby boosting
Sa Sa's market share in the Hong Kong and Macau SARs.
Dr Simon Kwok, SBS, JP, Chairman and Chief
Executive Officer of the Group, said, "As a 'one-stop
beauty product specialty store', Sa Sa has always been committed to sourcing
high-quality beauty products from around the world. We make timely adjustments
to our product portfolio and introduce new products to satisfy ever-evolving consumer
preferences. The COVID-19 pandemic has sparked consumers' ardent demand for health
& fitness products, which is bringing new impetus for growth to the Group.
In the future, we will continue to introduce more exclusive brands to enrich our
health & fitness product portfolio, aiming to bring more diversified and
quality products to our customers. This move will enable Sa Sa to enhance
market penetration in the Hong Kong and Macau SARs, and strengthen our overall competitiveness
and business performance."
As part of the product portfolio expansion strategy, the Group has
introduced five products from the Korean brand BB Lab to the Hong Kong and
Macau SARs. Among them, the BB Lab collagen powder products and slimming
tablets endorsed by the well-known Korean celebrity Yoona from Girls'
Generation are particularly popular. A pop-up store dedicated to selling BB Lab
products is set up at Sa Sa Supreme, the lifestyle concept store of Sa Sa
located in Causeway Bay, in the hope of attracting younger local consumers and
bolstering sales, leveraging the celebrity effect. Apart from the physical
retail stores and shopping website of Sa Sa, BB Lab products will also be
distributed to various online sales channels of the Group. With the opening of BB Lab's pop-up store, the Group hopes to enhance market
exposure, increase market penetration in the health & fitness sector, and give
new impetus to future business growth.
About Sa Sa
Sa Sa is a leading beauty product retailing group in Asia. It provides
diverse quality products under more than 600 brands ranging from skincare,
fragrance, make-up, hair care and body care products as well as health &
fitness products. Embracing the proven concept of "one-stop beauty product
specialty store", Sa Sa operates more than 230 retail stores in the Hong Kong
and Macau SARs, Mainland China and Malaysia, as well as offering customers a
convenient shopping experience across multiple online platforms.
Listed on the Hong Kong Stock Exchange in 1997, the Group is included in
the FTSE World Index Series, MSCI Index Series and S&P Index Series. It has
been a constituent member of Hang Seng Corporate Sustainability Benchmark Index