Post-Pandemic: Sino-French Brand Consultancy Agency PLTFRM Leading Global Brands Localization in China
China based, global minded, a decade long of international brand management in China
SHANGHAI, CHINA - Media
OutReach - 11 October 2021 -PLTFRM, Sino-French brand management agency specialized in the localization
of global brands in China, has upgraded its company image to better convey its
strategic development. The new logo symbolizes each of the company's five main
departments: strategy, branding, communication, marketing and e-commerce. It
translates the agency's commitment to creative and business logic for the
commercial success of international brand in China.
2022 marks the agency's 10th anniversary, after
years of solution driven projects, PLTFRM's unique methodological approach
grew. Over the past decade, the
agency has built a crossover between rapid local
execution methods and consistent international brand perspectives. Thanks to
its many years of experience and a mix of international and Chinese teams, the
agency adapts rapidly to the market change to help global companies seize business
opportunities in China.
"Since 2012, PLTFRM has executed projects in the FMCG, wines
and spirit, cosmetic, finance and luxury industries with a wide range of brands
such as Wines of Chile association, Italian luxury sport equipment Technogym,
Financial institution ICBC, German coffee maker Melitta etc, and built close
partnerships with major e-commerce platforms and channels. The business world
is in constant motion, bringing both challenges and opportunities. Our agility
in understanding and surfing the market is made through a constant exchange
with the main social media and e-commerce actors.
There are many elements for overseas brands to achieve commercial success in
China, among which it is very important to find local partners. We have a
diverse and integrated international team, that allowing deep understanding yet
respecting overseas brands and eliminating cultural gaps. Our tailored localization
strategies are formulated based on full understanding and therefore we could select
suitable promotion channels in the rapidly changing domestic market. We know as
a partner, we need to have two key abilities, namely cognition and mental
The level of cognition determines whether the strategy
formulated when serving clients is correct. At the company level, the mental
effort can be understood as continuous and stable efficient execution. In short,
only by continuously improving the cognition and execution ability of oneself
and the entire team, constantly maintaining communication, and establishing
close relationships with major mainstream platforms and channels, we could
obtain forward-looking thinking ability, and therefore provide full service for
the localization of overseas brands in China. We understand there is a long way
to go, and there is still a lot of work to do in the future." said Qian Dejun,
PLTFRM Founder and CEO.
"Being a creative agency means always trying something new
and exploring new ter- ritories. That also means critiquing what we have done
these last 10 years. We have made our share of mistakes and failures, and we
all strived to learn from them and thrive. We will continue to explore new promotion and sales
channels. For example, we have already innovated our video production
capabilities with in-house 3D motion capture and a livestream AR integration
studio. These new tools are enhancing our approach to e-commerce. PLTFRM keeps
on finding new method to do what we do best: conversion for brand market share
growth," said Alexandre Ouairy, PLTFRM Founder and Director.
Since the beginning of 2020, the market faces the reality of
a global pandemic, fluctuating international relations, and the rapid changes in
the domestic consumer environment.
Furthermore, new marketing model, merging E-commerce and
social media video emerged. The e-commerce landscape in China is convoluted.
The three most prominent players (Tmall, JD, and Pinduoduo) are fiercely
competing, while smaller or new actors, like TikTok, innovate and compose
within the scattered landscape, and stood out in the industry. This shows the
future of China's e-commerce is bright with limitless development potential.
According to South
China Morning Post and eMarkerter,
the pandemic is a catalyst rather than the direct cause of e-commerce's
rapid growth, and the e-commerce boom will continue long after coronavirus
pandemic ends. In 2022, e-commerce will grow by 11.0%, and e-commerce sales
will breach the $3 trillion (forecast $3.085 trillion for 2022) threshold in
With a methodic combination of creativity and data analytic,
PLTFRM provide brands with unique solutions for positioning and effective
promotion plan, to deeply interact with the target audience in China to achieve
effective conversion. For instance, in 2020, supported by Cherries from Chile,
PLTFRM joined forces with a total of 18 major e-commerce platforms and offline
channels, including Tmall, JD and Pinduoduo, executeed a common promotion for
the Cherries from Chile. The interactive campaign was conceptualised and
launched within 3 days, reached 700 million views and helped in achieving a 44%
PLTFRM is a Sino-French brand management agency specialized
in the localization of global brands in China. Founded in 2012, it grows it
services to better accompany brands in facing the market. PLTFRM provides
one-stop branding solutions for companies: from market researches, analysis and
strategy, brand positioning, marketing strategy and execution, digital communication,
to e-commerce operations.
The company was co-founded by Qian Dejun and Alexandre
Ouairy. Two men with different background, one is Chinese, the other is French.
Two men with different experiences, one a seasoned business manager, the other a
senior advertising agency creative director. But two men with a common vision
and goals, which build PLTFRM's distinctive culture right from the start. Under
their leadership, the agency grew an international creative team which blends
worlds, cultures, creativity and business. It became an incubator of ideas to link international brands
and local markets.
For more information, please visit www.pltfrm.cn, follow them on Wechat and Weibo.