HONG KONG SAR - Media OutReach - 15
September 2021 - Lalamove, a leading on-demand delivery platform,
recently launched "Lalamove it!", a new regional campaign that aims to inspire
millions of its customers to get their businesses moving in Southeast Asia and
Latin America. Together with a TikTok dance challenge that launched in 4
specific markets today, it's a joyous reminder from Lalamove: don't just move it, #Lalamoveit!
The centrepiece of the campaign is a brand video featuring playful,
vibrant and Instagramable aesthetic, together with a catchy tune using Lalamove
as part of the lyrics that stick in your mind, promoting the company's
revolutionary on-demand service offerings to a multicultural audience with the
message that customers can deliver anything, no matter how big or small, with
Lalamove's wide range of fleets, reliable and affordable services. It will be
shown on traditional and digital media in Singapore, Malaysia, the Philippines,
Thailand, Vietnam, Indonesia, Mexico and Brazil.
Celebrities and KOLs all over Southeast Asia, for instance Luis
Manzano, Filipino actor and TV host, and
Malaysian influencer Wingkeh and her partner Keifth, will take the lead in the TikTok
dance challenge by showing off their Lala-moves amplifying the Lalamove vibe on
social. Followers can then showcase their spirit and creativity by entering the
TikTok challenge, performing their best #LalamoveIt dance with our specially
designed Lalamove stickers to win attractive prizes.
Alex Kwan, Director of Marketing, Lalamove, said, "Technology drives
social, cultural and economic changes, which have only accelerated over the
last 18 months in the wake of COVID-19. Individuals and businesses, large and
small, are still adapting to this new normal and how it has impacted the local
supply chain and movement of goods."
"Lalamove always strives to meet the many different needs of its
customers, providing SMEs and individuals alike with fast and reliable
service," Kwan continued. "We are extremely excited about the 'Lalamove it!'
campaign, which will help us reach out to new audiences in the southeast
markets and boost awareness of Lalamove in the social space. We can't wait to
tell the world that you don't just move it – you 'Lalamove it!'."
The brand campaign, which will run across TV,
digital, OOH and social advertising, is a joint effort of creative input from
creative agency BBDO and produced by Heckler. The TikTok campaign was created
by global media agency m/SIX.
Just Lalamove it! Brand video -
Singapore version: https://www.youtube.com/watch?v=v2Vhq7woJ2k
Key visual (Singapore thematic Kv)
Download from this link: https://bit.ly/3Cfsgp4
Tiktok dance video - Luis Manzano, Filipino
actor and TV host, joins LalamoveIt TikTok Challenge
Download from this link: https://bit.ly/396xqH4
Tiktok dance video - Wingkeh, Malaysian
influencer, joins LalamoveIt TikTok Challenge
Download from this link: https://bit.ly/3z69LRO