HONG KONG SAR - Media
OutReach - 19 August 2021 - As one of the pioneering
Health Technology Startups which aims to digitalize Indonesian Healthcare, Zi.Care aims to alleviate the
underlying problems with the healthcare system
through digitalization. Given the severe strain on medical resources in
Indonesia, it gives rise to a plethora
of further healthcare issues
which threatens to cripple Indonesia's entire healthcare system.
With average waiting
time in hospitals being at least 2 hours, it highlights the inefficiencies
that lies within the Indonesian healthcare system. The lack of feasibility and accuracy in medical records, long waiting
times and complicated administrative processes
reflects the inequality towards healthcare access within the country.
Zi.Care aims to rise to the forefront
of Indonesia's Health
Technology Startup market,
serving as a simple solution
to target Indonesia's pressing healthcare needs. Through adoption of Cloud-based Electronic Medical Records (EMR) and Electronic Health Records (EHR),
Zi.Care hopes to digitize all Health Information Systems
(administrative, clinical support and claim management) while developing patient
personal health record
apps and health passports. Such would facilitate the streamlining of
healthcare development for patient centric care and improve hospital administrations and enhance the experience of digital insurance claims.
Established over 4 years ago, Zi.Care was spearheaded by three co-founders, Jessy Abdurrahman,
Sanjaya I Mayluddin and Jodi P. Susanto. Chief Executive Officer Jessy has over 10 years of experience in designing
HIS for three of the largest hospitals in Indonesia (RSUP Fatmawati, RSCM and RSUP Persahabatan); Chief Design
Officer Sanjaya has been developing
systems for well-known institutions such as Nokia and Pertamina Hulu Energi for more than 15 years; and Chief Strategy
Officer Jodi has more than 12 years under his belt in capital markets and financial advisory positions across various
industries and companies including BDO, Bank Mandiri and DBS Bank.
Zi Care currently adopts two revenue models, the B2B (Business
to Business) and B2B2C (Business to
Business to Customers), to accommodate all segments irrespective of tiers. Such models offer higher flexibility in pricing
options, which aligns with Zi Care's ultimate goal in making its service accessible to all.
Having just closed their seed series (supported by Southeast
Asia Venture Capital, Iterative VC; a
state-owned enterprise venture arm, TMI through Telkomsel Corporate Accelerator Program named Tinc; and one of Asia's
largest revenue-based financing platform, Choco Up) with an amount of more than USD500,000. Zi.Care's technology
and product has attracted many
high-level leading professionals in the industry to join their Board of
Advisory. Among the many include Chairman
& CEO of Stratez Venture,
JS Chong, who has more than 34 years of experience in healthcare and venture
capital industry. Also, Wiji Rahayu, ex-investment banker and Indonesian-based private equity (Sentra Investa
Prima) founder that invests in various emerging
start-ups in Indonesia; and Prof. Budi Wiweko, Sp.OG, MPH from University of Indonesia and Vice Chairman
of IMERI (Indonesian Medical Research Institute) that has researched
heavily on the EMR adaptation.
Co-Founder and Chief Strategy Officer Jodi P. Susanto says the
pandemic has highlighted the growing
needs for healthcare facilities to digitalise their processes. He also
emphasized that Zi.Care actively
participated in the Covid-19 response
team through their CSR program.
Given that private practitioners, telemedicine, hospitals and clinics
are now able to better leverage technology via Zi.Care,
they strive to take medical
data to the next level and to facilitate access
via Health Information
Exchange with different stakeholders.
"We are committed to support the adaptation of EMR and digitalization of healthcare facilities in Indonesia, so the patient can have better and faster
services through our platform. We will always
support our government to enable our medical personnel reach more patients
through our apps Sehatpedia that collaborate with Ministry of Health," Susanto added.
Indeed, the Covid-19 pandemic has rendered Indonesia, the
world's fourth most populous nation, as a major
epicenter of the pandemic, with more than 3.5 million
cases to date.
Zi.Care plays a role as a
viable solution in reducing inefficiencies of the country's healthcare system. Given the current healthcare system
inefficiencies and the rising needs for medical services resulting from Covid-19, Zi.Care's technology would be the
bridge in mitigating the pressure on Indonesia's healthcare system.