KONG SAR - Media OutReach - 18 August 2021 - Love, Bonito,
Southeast Asia's largest omni-channel women's fashion brand, is back with the
launch of its Hong Kong website following the positive response from its pop-up
shop at H Queen's. The new website will offer pricing and payment in HKD,
feature local best-sellers and allow returns that can be conveniently dropped
at over 400 locations around the city. To celebrate the new website, Love,
Bonito is taking over Hong Kong's iconic trams starting today with the launch
of "Travel in Style with Love, Bonito", a social media campaign where 500 lucky
winners will receive a limited-edition pre-loaded Love, Bonito branded Octopus
card and a Love, Bonito website shopping voucher. Love, Bonito will also be
hosting month-long giveaways on its Facebook page.
new site will mark the introduction of the brand's new and improved online
experience, providing shoppers with a faster and more responsive website," said
Dione Song, CEO, Love, Bonito. "In addition, the new site can also be saved as
a mobile home screen application to provide shoppers with more convenient
access to the website. We are thrilled to introduce these exciting new features
first in Hong Kong and subsequently in other in-market websites in the future."
Hongkongers to "Travel in Style with Love, Bonito"
Love, Bonito branded trams will be travelling around Hong Kong island from
today until August 29th. The trams will feature a QR code that Hong
Kongers can scan to sign up for the Love, Bonito newsletter and participants
can stand a chance to win a limited-edition Love, Bonito branded Octopus card
pre-loaded with HK$50 and a HK$50 shopping voucher for the Love, Bonito Hong
Kong website. Every week starting from the week of July 26 to the week of
August 29, 100 lucky winners will be announced every Wednesday beginning on
August 4th to September 1st via email regarding the prizes.
addition, from July 30th to August 5th, fans can join
Love, Bonito's "Spot the Tram" contest where they will be asked to comment on a
tram post on Love, Bonito's Facebook page and upload a photo capturing one of
the three Love, Bonito trams travelling around Hong Kong. Ten lucky winners
will receive a HK$100 shopping voucher that can be used on the Hong Kong
website. Winners will be announced on August 6th. and contacted on
contest Terms and Conditions will be available on www.lovebonito.com/hk on July 30th.
Bonito's Hong Kong Website
Since the brand's
debut in Hong Kong with a pop-up store at H Queen's, Love, Bonito has continued
to grow its local community with its women-for-women offerings featuring
thoughtful designs that bridge fashion and functionality with well-made,
well-fitted pieces at an accessible price point. The Hong Kong website will
feature all of Love, Bonito's product lines including work, casual, occasion,
The Staples (wardrobe foundations), LYLAS (bridesmaid & party), loungewear,
Embrace (maternity), kids, intimates and special collaborations.
Bonito's Hong Kong website will feature pricing and payment in HKD. New styles
will be added to the website twice a week (Monday and Wednesdays) and customers can enjoy
free shipping for orders HK$350 and above. For those with orders under HK$350,
a flat shipping rate of HK$40 will be charged. Returns will be accepted within
90 days of purchase and can be conveniently dropped off at over 400 Circle K,
7-11 or Alfred Lockers locations around the city (HK$20 for every 5 items).