SINGAPORE - Media
OutReach - 10 August 2021 - Diamonds are a girl's best friend, so they say — but Kimberly Lin
didn't want a ring that just looked valuable; she wanted one that had value. Kimberly, a 26-year-old
millennial entrepreneur, was dissatisfied with the options available on the
engagement ring market in Singapore. In order to bridge the
"diamond divide," she launched Princess Gem to offer socially conscious engagement rings of exceptional quality,
all at an affordable price.
Princess Gem's custom-made moissanites take traditional lab-grown
gemstones to a whole new level. By using cutting-edge technology to construct
each stone by hand, they have crafted the perfect alternative to diamond engagement
rings: classic beauties that shine bright like a diamond. Princess Gem's ethos
is to never compromise on exceptional quality and to uphold ethical standards
by offering exclusively conflict-free jewellery in Singapore.
Why Conflict-Free and Sustainable Diamond Rings Are Important
producing carbon waste and contributing to land, water and air pollution to
displacing wildlife from their natural habitats, diamond mines are a terrible
burden on the health of our planet. As the far-reaching effects of diamond
mining come to light, millennial shoppers are looking for conscious diamond
alternatives that capture the essence of traditional diamond jewellery in a
completely ethical and planet-friendly way.
Gem is an innovative company that offers a full line of designer conflict-free
jewellery at affordable prices. This revolutionary concept is meant to empower
consumers with the opportunity to make conscious choices and take ownership
over their actions, all while saving significant amounts of money. The brand is
on a mission to change the engagement ring game in Singapore.
perfect doppelganger for a diamond ring, Princess Gem moissanites are a stunning alternative to mined diamonds. These flawless gems are
created in a lab using advanced technology to mimic the beauty of a real
diamond, right down to its physical characteristics. Princess Gem moissanites
are graded in the same way as diamonds and each one passes the diamond test while
bearing the "4C" characteristics of colour, clarity, cut and carat weight
before being incorporated into a stunning engagement ring.
score an equivalent of 9.25 on the Mohs scale, which makes them almost as hard
as diamonds and therefore perfect for daily wear. Since they are completely
lab-made, they require absolutely no mining in order to be produced, making
them a great option for socially conscious consumers. With their appeal to both
the ethical consumer and the buyer looking for a more affordable alternative,
moissanites are quickly becoming everyone's favourite stone.
Proposal Rings Perfect for any Couple
with the millennial bride in mind, Princess Gem offers timeless minimalist
rings that will never go out of style for years to come. The brand's signature
ring features a 1
carat round brilliant cut moissanite gemstone on a knife-edge band. A simple solitaire ring is the classiest choice for brides who
choose to say "I do" to simplistic elegance.
Gem is ready to breathe new life into the engagement ring market with its range
of beautiful, high-quality moissanite engagement rings. These designer rings
are a stunning choice that speaks volumes about a couple and their commitment
not only to each other but also to ethical practices and the conservation of
pioneering team behind Princess Gem believes that love doesn't have to cost the
earth - which is why they remain committed to creating planet-friendly,
conflict-free engagement rings that are accessibly priced, making it easy for
every couple to make the ethical choice.